New Retailer Consent


Effective May 6, 2019

As a leader in the premium plush toy market and online marketplaces, DOUGLAS COMPANY, INC. will regulate the
distribution of DOUGLAS products online for the community of our retailers.
All sales of DOUGLAS products on Amazon, eBay, and are subject to this Online Reseller Distribution Policy
which will be unilaterally enforced. Although resellers remain free to establish their own resale prices, DOUGLAS will,
without assuming any liability, cancel all orders and will indefinitely refuse to accept any new orders from any reseller
immediately following DOUGLAS’s verification that such reseller’s business model is to advertise, offer, or sell any
DOUGLAS product (excluding discontinued products) at a net retail sales price less than the minimum online retail price
established and announced by DOUGLAS.
This policy will NOT apply during the Friday, Saturday, Sunday, and Monday following Thanksgiving; between December
26 and January 1; and Amazon Prime day and the proceeding 4 days. Although the pricing policy is suspended during sell
off periods—hiding the price is still not permitted.

The “Minimum Online Retail Price” is double the regular wholesale price, less five cents on items with a wholesale price
higher than $5 USD. For items priced under five dollars the MAP price is double the regular wholesale price, less five cents
plus an additional dollar.

Advertisements and offers to sell that do not include a particular price, however require further action that implies a price
that is lower than the Minimum Online Retail Price violate the Minimum Online Retail Price Policy. Examples of such
unauthorized advertisements include “drop in cart” pricing, “add to cart” pricing, “click to see” pricing, and “call for”
pricing. Also prohibited are advertisements that indicate that discounts may be available when a customer takes specific
action that goes beyond buying the product, such as “special price option” or “name your price”. Unapproved discounts,
promotions, free gifts, credits, rebates or coupons or other inducements contrary to the spirit of this policy which would
reduce the net sale price below the Minimum Online Retail Price are prohibited.
In an effort to prevent counterfeiting and maintain stronger, unified BSR’s, online resellers are not permitted to create
duplicate ASIN’s for preexisting Amazon product. Duplicate listings violate Amazon’s policy and sellers risk possible
deletion or erroneous strikes on their account for copyright infringement. Such strikes can be difficult to remove and can
irrevocably impact your ability to sell on Amazon. Retailers are permitted to create new Amazon listings or ASIN’s for
bundled product, i.e. a plush sold with a book.
This policy may be modified at any time by DOUGLAS. The Minimum Online Retail Price may be affected by promotions
approved and announced by DOUGLAS. This policy may be waived during promotional periods designated solely by
DOUGLAS will not discuss any conditions of acceptance related to this Policy, as it is non-negotiable and will not be altered
for an individual reseller. In addition, DOUGLAS neither solicits, nor will it accept any assurance of compliance with this
Policy. Nothing in this Policy shall constitute an agreement between DOUGLAS and any reseller that they will comply with
this Policy. This policy is subject to change. Should this policy change, such new policy will be unilaterally applied to all
DOUGLAS online resellers. DOUGLAS sales and customer service representatives have no authority to modify or grant
exceptions to this Policy. All questions regarding the interpretation of this policy should be e-mailed to: or
Thank you for your cooperation!

New Reseller Consent

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